New Licensees On Board Preschool Hit Bing

LONDON: Acamar Films and The Licensing Company (TLC) have appointed seven new licensees for Bing, a book-based animated preschool show that airs on CBeebies in the U.K.

HTI Group, Dreamtex, Blueprint, Spearmark, Aykroyds, Roy Lowes and TVM Fashion Lab have signed on for Bing’s U.K. consumer products program. These companies join a number of existing licensing partners for the brand, including HarperCollins for publishing, Egmont for magazines, Immediate Media for CBeebies magazines, Ravensburger for games, Woodmansterne for greeting cards, Rainbow Productions for Bing and Flop character costumes, STUDIOCANAL for home entertainment, and Fisher-Price for toys.

Bethan Garton, the head of licensing at Acamar Films, commented: “We are excited to be creating more ways in which Bingsters can connect with Bing and his friends beyond their screens, and we’re thrilled to be rolling out our licensing program in 2016 with such great partners on board.”

The Bing TV series is produced by Acamar Films and Brown Bag Films.