New Licensees on Board for Bluey

Bluey’s licensing program has expanded as BBC Studios partners with eight new companies to introduce a wide range of products.

Accessory Innovations, Accutime Watch, Centric Brands, Handcraft, H.E.R. Accessories, IG Design Group, Sakar and Trends International have signed on as licensees for the multi-award-winning Australian show.

The announcement of this licensing deal comes after the show was recently renewed for a third season on Disney Channel, Disney Junior and Disney+ in all territories outside of Australia, New Zealand and China.

“Fans can’t get enough of Bluey, and we’re delighted to welcome to the team these exceptional new licensing partners that will provide fresh new ways for kids to enjoy series-inspired activities and adventures,” said Suzy Raia, VP of consumer products and business development at BBC Studios. “These world-class licensees will bring an expansive assortment of products to Bluey enthusiasts.”

Handcraft’s Bluey-themed packaged underwear is now available online at Amazon, Walmart, Kohl’s and Target. Other products will begin to roll out this fall, such as Centric Brands’s sleepwear and hosiery; Sakar’s wheeled goods and protective gear; and Trends International’s stationery and paper goods. Accutime Watch will create analog and digital watches and clocks, beginning with an introductory item on Amazon for the 2021 holiday season. Its main line of watches and clocks will be available in summer 2022.

Also available in 2022 will be Accessory Innovations’ backpacks, 3D bag clips, coin cases, lunch bags, luggage and small accessories; H.E.R. Accessories’ hair items, jewelry, sunglasses and other novelties; and IG Design Group’s seasonal stationery, tattoos, stickers and craft products, such as Valentine’s cards (exclusively at Target, coming early in the year) and Easter egg dye kits and related accessories. IG Design Group will also introduce Perler fused bead kits in 2023.