New Gabby’s Dollhouse Fan Experience

DreamWorks Animation has unveiled new details of its touring fan experience Gabby on the Go!, based on the series Gabby’s Dollhouse.

Gabby on the Go! will travel to nine different locations across the U.K. and France from May to June 2023. It gives fans the opportunity to jump inside Gabby’s world for an adventure full of free activities and to collect stamps in their Cat Passport.

Smyths Toys is the exclusive retail partner for the U.K. leg of the tour and will offer families the chance to go in-store to meet Gabby and receive a free Gabby’s Dollhouse magazine created especially for the experience.

“There’s nothing else out there in the preschool space quite like Gabby’s Dollhouse, and it’s really special to watch the reaction of fans as they step into Gabby’s world through this incredible interactive tour,” said Paul Bufton, VP for EMEA at Universal Products and Experiences. “The series comes to life so naturally through play, so we’re delighted that Gabby on the Go! will give children the opportunity to touch, feel and interact with their favorite elements and characters to extend their love of the brand beyond the TV show. Consumer marketing activations are central to our global brand strategy for Gabby’s Dollhouse, and we can’t wait for more kids across the U.K. and France to enjoy this unforgettable experience.”