New BBC Learning Campaign Encourages Kids to Exercise

BBC Learning has teamed up with Premier League for a new initiative called Super Movers that will assist primary school teachers in motivating their students to become more active throughout the day.

Super Movers will see football and television stars appear in easy-to-follow educational videos that will help teachers get youngsters moving with a series of routines and activities. Free resources on the Super Movers website include video content-led ideas and simple solutions designed to allow children to learn while they exercise.

Super Movers will promote active, healthy lifestyles and can be used at home with a variety of videos and games. The campaign kicks off next month with a special Live Lesson, an active math session for 7- to 9-year-olds featuring resources for U.K. classrooms. Scotland schools will also participate in Super Movers, with the Scottish Professional Football League on board the initiative.

James Purnell, BBC’s director of radio and education, commented: “We are really excited about the opportunity to work with the Premier League to do something truly transformative—using the strengths of both organizations. Active children do better and get more from their school day and we want to develop a nation of active primary schools to help every child reach their potential.”

Richard Scudamore, executive chairman of the Premier League, added: “We recognize the power football has to connect with young people and positively influence their lives. Super Movers will harness the reach and strength of our clubs and the BBC to encourage children to be more active and engaged throughout their learning.”