Nelvana Expands Shopkins L&M Presence

TORONTO: Corus Entertainment’s Nelvana Enterprises has bolstered the Shopkins licensing program through new partnerships in Russia, the Middle East and Scandinavia.

Megalicense International was appointed sub-agent for the brand in Russia, CIS, Ukraine and the Baltic territories of Estonia, Latvia and Lithuania. New licensees for Russia include AST Origami with board games and arts and crafts; AST Publishing with magazines; Perfetti with chocolate balls; Tarna Rosman with plush, party goods, arts and crafts and stationery; and Unitoys with card games.

Nelvana and Moose Toys tapped 20too Licensing as an agent for Shopkins in the Middle East, where toys are being distributed by Rochas. New licensees on board to deliver products in spring 2017 are Developing Dreamz with stationery; MEI with events and meet and greets; Sapphire with confectionery and travel accessories; and Vibrant Global with personal care, home textiles and fashion accessories.

Alicom has become the property’s agent in Scandinavia. Ravensburger, which already produces Shopkins merchandise for France, Italy and Spain, is extending its coverage area to include Scandinavia. Proxy continues as Nelvana’s toy distributor in Scandinavia. In addition, Nelvana agent Planeta Junior, which represents Shopkins in Turkey, has inked licensing deals with Gizzy for puzzles and Mad Event for meet and greets.

“Shopkins is an ever-expanding global sensation and we’re thrilled to extend its reach even further with incredible new partners in three major international markets,” said Antoine Erligmann, the head of Nelvana Enterprises EMEA. “As consumer enthusiasm for the brand continues to flourish, we’re delighted to be working with world-class licensees to bring this highly sought-after property to even more fans everywhere.”