NBA Star Carmelo Anthony on Board Lil’ Heroes Series

NBA All-Star Carmelo Anthony and producing partner Asani Swann, co-founders of Creative 7, are serving as executive producers of the new animated series Lil’ Heroes.

The series is based on the Lil’ Heroes NFT collection from Exile Content Studio and Spanish artist Edgar Plans. In addition to executive producing, Anthony will voice one of the characters and will receive an NFT designed especially for him by Plans.

Since the collection’s launch, 7,777 NFTs have been released, and there are over 4,100 unique owners and a Discord community of more than 100,000. Celebrities including J Balvin, DJ Khaled, La Liga and will.i.am. have endorsed the Lil’ Heroes collection and have received their own honorary NFTs.

The NFT collection has been so successful that Exile and Plans are expanding the franchise with a new companion collection, Lil’ Monsters & Villains.

“We are overjoyed that Carmelo Anthony, a real superhero in today’s sports world, as well as Asani Swann and Creative 7, are coming aboard as our partners to executive produce the anticipated Lil’ Heroes TV series based on the successful NFT collection we launched earlier this year,” said Daniel Eilemberg, co-founder of Lil’ Heroes and president of content at Exile. “With Melo to voice one of the characters, it is sure to delight and attract fans everywhere to the series and hopefully to the Lil’ Heroes franchise.”

“We are excited to be partnering with Exile on what we believe is one of the most unique and innovative ideas for an animated series in a long time,” Anthony said. “At Creative 7, we are always looking to support dynamic projects like this that are reinvigorating the traditional content landscape. It’s an honor for me to be voicing one of the Lil’ Heroes, and we can’t wait for everyone to see what’s in store for this project.”

Plans added, “It’s been incredible to seek inspiration for a new Lil’ Heroes character from a sports icon, and I’m thrilled to have been able to bring it to life through the design of a new, unique NFT. It is gratifying to have Carmelo Anthony now join us for this artistic journey and help bring our ultimate vision to screens everywhere.”

“This Lil’ Heroes TV series, one of the first examples of decentralized content creation in the NFT world, is exactly the sort of forward-thinking and creative endeavor we had in mind when we formed Creative 7,” Swann said. “We are so pleased to be partnering with Exile on this project and to be able to create something incredibly special for the fans who’ve embraced the Lil’ Heroes NFT collection from the very beginning.”