Narrative Entertainment Commissions New Comedy for POP

Narrative Entertainment has commissioned the live-action comedy series Swipe It with Joe Tasker for its U.K. free-to-air children’s channel POP.

Francesca Newington, director of the POP channels at Narrative Entertainment, noted, “Commissioning Swipe It with Joe Tasker is one of a few steps we’re taking to bring a refreshed, more digital feel to our leading linear channel, POP. It’s our first commission for some time, but we’re hopeful it will pave the way for more exciting commissions in the near future. Joe Tasker is an incredible talent with natural charisma and brilliant comedic timing; we are so pleased he was keen to work with us and can’t wait to introduce the series to our viewers.”

The series sees TV and YouTube personality Joe Tasker face a host of wacky challenges, including trick shots, mystery munch and dance-alongs. It is slated to begin airing on July 30.

As a content creator, Tasker specializes in comedy, vlogs and TV presenting. He has more than 1 million followers across multiple social media platforms, with a weekly reach of over 6 million.

Swipe It with Joe Tasker is produced by Ben Spiteri, known for Spy School (CITV) and Bad Robots (Channel 4).

“I had the most strangest and weirdly wonderful collection of days filming for Swipe It… and I’ve had a fair share of strange and weirdly wonderful!” Tasker said. “I cannot wait for POP’s audience to be thoroughly entertained as they watch something fresh and silly on their TV boxes!”