MTV Hits Channel to Rebrand as NickMusic

NEW YORK: Nickelodeon has unveiled its plans for NickMusic, a 24-hour music video network for kids that is being rebranded from MTV Hits next week.

NickMusic will present a Nickelodeon-curated lineup of music videos for Top 40 hits spanning a variety of genres. The channel will eventually feature artist-hosted programming blocks; branded segments such as Videos We Heart, Pop Playback and Bumpin’ Beats; and long-form concert specials and series, including TeenNick Top 10. It will officially launch on Friday, September 9.

NickMusic will join Nickelodeon’s other music offerings, including NickRadio on iHeartRadio-Clear Channel’s digital platform. NickRadio features a combination of contemporary hit music, guest DJ segments with Nickelodeon stars, Nick-branded entertainment and celebrity interviews.