More L&M Partners for Rainbow Rangers

Genius Brands International has signed additional partners for the Rainbow Rangers licensing, merchandising and retail program.

New licensees include Global Brand Group’s American Marketing Enterprises (sleepwear), GBG Socks/Planet Sox (socks, legwear), Dynacraft (bikes, trikes, scooters, wagons) and Kiddieland (foot-to-floor ride-on toys). In addition, Kittrich/inkology has come on board for floor décor, stationery and school supplies, while Kid Galaxy will make bubble toys.

The retail program is expected to begin rolling out in the U.S. in late spring 2019. The products will continue to be released through the back-to-school and holiday periods.

Genius Brand’s senior VP of global consumer products, Lloyd Mintz, stated: “The licensing industry’s response to Rainbow Rangers validates just how special this content concept is and how eager companies are to be associated with a fun, mission-based adventure series for preschool girls that demonstrates and encourages empowerment, diversity, inclusivity, environmental responsibility and more. As we move closer to Rainbow Rangers’ series premiere dates around the world, the enthusiasm for licensing, retail and merchandising involvement continues to grow, ensuring the broadest Rainbow Rangers brand awareness possible among young admirers, parents and care givers.”