More U.S. Licensees for Rainbow Rangers Retail Program


Genius Brands International has secured additional U.S. licensing partners for its preschool property Rainbow Rangers to support the brand’s launch at retail in 2019.

The new partners are Berkshire Fashions for outerwear, Disguise for Halloween costumes and Ceaco for puzzles. The Rainbow Rangers retail program will begin rolling out in the U.S. in late spring 2019, continuing through the back-to-school and holiday periods.

The new licensees join a roster of partners that includes global master publisher Macmillan Children’s Publishing Group for its Imprint label, Bentex (master apparel), Dynacraft (bikes, trikes, scooters and wagons), Global Brand Group’s American Marketing Enterprises (sleepwear), Global Design Concepts (bags, backpacks), GBG Socks d.b.a. Planet Sox (socks and legwear), Handcraft (packaged underwear), H.E.R. Accessories (hair and jewelry accessories), Jay Franco (bedding and bath), Kiddieland (foot-to-floor ride-on toys), Kittrich/inkology (room décor, stationery and school supplies), Kid Galaxy (bubble toys) and T.A.S.T.E. Beauty (health and beauty products). The CGI-animated Rainbow Rangers is slated to premiere in fall 2018 on Nick Jr.

Genius Brands’ senior VP of global consumer products, Lloyd Mintz, stated, “We are keenly aware of how special of a property Rainbow Rangers is based on the reactions from both the licensing and media content communities, and we are taking extra care to build licensing and retail relationships that support our vision for the property. We have top-tier partners developing products that speak to the core attributes of the brand—girl power, true diversity, environmental responsibility, teamwork and more—and we are confident that Rainbow Rangers has all of the ingredients to be a breakout hit in 2019 and beyond.”

“Berkshire is thrilled to continue building our partnership with Genius Brands with their exciting new property, Rainbow Rangers, that teaches empowerment to young girls through action and teamwork,” said Richie Dweck, the executive VP of Berkshire Fashions.