More Fashion Deals for Looney Tunes

LONDON: New fashion collections for Warner Bros. Consumer Products’ Looney Tunes are rolling out from international design houses and retailers such as Zara.

In addition to Zara, fashion retailers across Europe such as Primark, H&M, Mango, Codello and Oviesse are expanding their Looney Tunes collaborations. Zara is extending its retail collection to include kids to adults. It recently launched its first women’s fashion range with a line of premium denim items that now includes Tweety- and Porky Pig- inspired bags, as well as Wile E Coyote sneakers.

Mango now has Looney Tunes apparel items in 1,700 stores and is extending its offering into women’s clothing ranges, with more growth planned for 2017. Iceberg’s fall/winter 2016 line for men and women includes knitwear and T-shirts featuring Marvin the Martian, Sylvester and Daffy Duck. In addition, Paul & Joe are offering dresses, skirts, shirts, denim and sweats with Sylvester and Tweety character art and designs embroidered, patched and printed on them. Pull & Bear have fashion T-shirts for men and women, while Sugarbird has unveiled a large-print range of dresses and trouser suits for women.

“The Looney Tunes characters are iconic and instantly recognized by consumers of all ages,” said Julian Moon, the senior VP of Warner Bros. Consumer Products EMEA. “It’s this level of recognition and passion for these characters, their personalities and what they represent, that enables us to impact a cross-generational appeal. Our fashion partners know and love these characters and want to capture the essence and value that they bring to their collections and designs.”