Mondo TV’s Heidi, Bienvenida a Casa Debuts in EMEA

Mondo TV’s first-ever live-action production, Heidi, Bienvenida a Casa, has launched in Russia and Israel, marking its debut in the EMEA region.

The comedy-drama for teens premiered on the Russian free-to-air youth drama and reality channel CTC Love on August 19. The 60×45-minute show airs on Saturdays and Sundays at 9 a.m. Heidi, Bienvenida a Casa launched on yes KidZ in Israel on September 3. The show is stripped from Sundays to Thursdays at 1:30 p.m.

In addition, Mondo TV Iberoamerica has secured a license agreement with the Russian company JSC First HDTV, granting the non-exclusive rights for transmission of the series by pay-TV, via satellite and cable, for a two-year period.

Mondo TV is looking to establish licensing partnerships for the property throughout EMEA. Filming has already begun on a second season of the show, called Heidi Bienvenida al Show.

Matteo Corradi, Mondo TV’s CEO, said, “With Heidi established and growing in the Latin American market, we are pursuing opportunities in other regions—and the popular CTC LOVE channel in Russia and yes KidZ, a dynamic new arrival on the Israeli TV scene, have led the way. We are certain that the proven appeal of this charming, funny and exciting teen comedy-drama will resonate with audiences in many other countries and regions, and provide a strong foundation for broadcast and licensing growth across EMEA.”