Mondo TV Taps Rainbow Alum for Sales Post

Mondo TV has appointed Luana Perrero, most recently with Rainbow, as its new head of content sales.

Perrero will be overseeing the content sales strategy across Mondo TV’s library of properties, including established hits such as Sissi the Young Empress; newer titles like YooHoo to the Rescue and Robot Trains; and recent arrivals such as Invention Story and MeteoHeroes. Perrero, based in Milan, will report to Mondo TV CEO Matteo Corradi.

Perrero comes to Mondo with over 15 years’ experience in international content distribution, most recently at Rainbow as head of TV sales. Prior to her work with Rainbow, Perrero set up the content distribution department for Atlantyca Entertainment while based in Paris and Milan, worked with Blink Studios in Dubai and was a senior sales analyst in Warner Bros.’ European theatrical distribution EMEA team in London.

Perrero said: “I am thrilled to be joining Mondo TV and sharing my experience and my love for this business with its young, passionate and very professional team. The Mondo TV portfolio is growing fast and the company has built many important partnerships with globally renowned players. I’m looking forward to contributing to Mondo TV”s content sales growth and partnering again with broadcasters and partners at an international level.”

Corradi commented: “Luana Perrero comes to Mondo TV with an impressive breadth of experience working on multiple properties in many regions and helping to build content businesses for some of the biggest names in broadcasting. We’re delighted to welcome her on board.”