MIPTV Spotlight: Mondo TV

CANNES: For the first time, Mondo TV is co-producing a live-action comedy series for tweens, Heidi, Bienvenida a Casa.

“We are very happy with this cooperation with Alianzas Producciones, and we have plans to jump into a second season soon,” says Micheline Azoury, the company’s head of television sales. “Girls today between the ages of 7 and 12 years old are not watching animated series anymore, so this kind of show is ideal for them, with fitting stories and topics.”

Also on offer are the animated shows Invention Story and YooHoo & Friends. “Invention Story is more of a gender-neutral comedy for [ages] 5-plus,” says Azoury, while “YooHoo & Friends has a 3- to 6-year-old target audience—boys and girls—with a lot of adventures and many animal- and eco-friendly messages.”

She adds: “Our offering varies for different age groups, target audiences and genres.”