MIPJunior Spotlight: The LEGO Group

It’s up to Kai, Jay, Cole, Zane, Lloyd and Nya to save the world in LEGO Ninjago: Masters of Spinjitzu, one of The LEGO Group’s highlights.

In LEGO Friends, meanwhile, Olivia, Andrea, Emma, Mia and Stephanie have adventures in Heartlake City. The LEGO Group is also showcasing LEGO City, consisting of 35 short stories about catching escaped crooks in car chases, putting out fires and rescuing shipwrecked mini-figures from sharks.

“All of our programs bring LEGO worlds and characters to life through humor and by creating emotional connections with our audiences via compelling and relatable stories that emphasize LEGO brand values,” says Jay Shah, the director of content distribution at The LEGO Group. “Our content provides a high-quality, engaging and entertaining experience that kids, adults and families can all enjoy.”

Shah adds: “Our goals for MIPCOM are to connect with existing partners and explore new content partnerships with those that share our brand values and vision.”