MIPJunior Spotlight: Rainbow

The second season of Rainbow’s preschool show 44 Cats continues to follow the adventures of four kittens who make up a musical group called The Buffycats.

Also on Rainbow’s slate is Pinocchio, a brand-new CGI restyle of the world-famous Italian classic by Carlo Collodi, featuring a modern setting as the background.

Also for the preschool set is the new series 2 Happy Farmers, which features educational themes such as the importance of contact with nature, playing outside, loving animals and helping each other. “At a time when no show for preschoolers introduces the wonderful world of farming to the young audience, we believe this show will turn out to be a great success,” says Andrea Graciotti, Rainbow’s head of sales, TV series, movies and co-productions.

He adds, “We are working to increase our international business network, establishing partnerships with new media players while reinforcing our cooperation and friendship with current partners across the globe.”