MIPJunior Spotlight: Mattel Creations

CANNES: Among the titles being promoted by Mattel Creations in Cannes is Barbie Dreamtopia, which follows the adventures of Barbie and her sister Chelsea.

It marks the first time that Mattel has produced series content for this globally successful property, according to Alex Godfrey, the company’s director of content distribution for EMEA. “This is exciting because global partners will be able to have more flexible and frequent scheduling with plenty of Barbie content and stories to keep fans engaged and tuned in all year round.”

Based on another iconic brand, Thomas: Journey Beyond Sodor is a feature-length production that aims to teach young viewers about friendship. Mattel is also highlighting WellieWishers, a new 2D-animated female-skewing show inspired by the successful American Girl property.

“Mattel Creations leverages the company’s iconic global brands to drive premium content across all platforms,” adds Godfrey.