MIPCOM Spotlight: Kidoodle.TV

The Kidoodle.TV Safe Streaming AVOD offer has over 30,000 episodes available for free with no barrier to entry.

“A driving force of our engagement has been curating a fulsome content experience,” says Brenda Bisner, chief content officer.

Bisner also notes that the channel “seeks to ensure that the brands families are looking for are on the service, as well as making sure new brands are discoverable.”

This includes major brands such as Peppa Pig, PAW Patrol, Baby Shark and Angelina Ballerina.

Kidoodle.TV has a gaming offering as well, which has grown 500 percent to include titles from Roblox, Minecraft, Nintendo and more. It also recently launched the first podcast stream for kids.

“Allowing brands a safe place to advertise alongside some of the biggest titles in the world, all within a top-notch user experience, has been a home run for all of our stakeholders,” says Bisner.