MeteoHeroes Licensing Agents for Turkey & CEE

Mondo TV has appointed Lisans as licensing agent in Turkey and ELC as licensing agent in Central and Eastern Europe (CEE) for the environmentally themed kids’ show MeteoHeroes.

A Mondo TV co-creation with Italian weather forecasting group Meteo Expert—Icona Clima, MeteoHeroes combines comedy, adventure and important scientific information, balancing entertainment and education. Following its world premiere on Cartoonito in Italy in April 2020, it officially launched in July 2020. It is due to roll out on Minika Çoçuk in Turkey in May.

Both Lisans and ELC boast extensive networks of licensing contacts and strong relationships with the main retailers in their respective markets. Specifically, their support for the development of targeted activities on points of sale will be significant drivers of MeteoHeroes’ ongoing expansion in Turkey and the CEE region.

Matteo Corradi, Mondo TV president and CEO, said: “The strong response to MeteoHeroes from both viewers and licensees in a number of markets has made it imperative that we choose the best possible partners to help us extend the brand’s presence into licensing, merchandising and retail. ELC and Lisans are undoubtedly leaders in this field and we are delighted to be working with them.”