Mattel’s New Monster High Show to Launch on YouTube

LONDON/EL SEGUNDO: Mattel Creations’ new series Monster High: The Adventures of The Ghoul Squad is slated to become available exclusively on YouTube and YouTube Kids.

The Adventures of The Ghoul Squad looks on as Draculaura, Frankie, Clawdeen and their friends travel to exotic locations, solve mysteries and rescue lost monsters. The 10×11-minute production marks the first full episodic series from Mattel Creations that will debut exclusively on YouTube and YouTube Kids. The show, which premieres later this year, will be offered in English, French, German, LatAm Spanish, Brazilian Portuguese and Russian.

A 44-minute Monster High special is also being developed to complement the series and will be available to broadcasters and SVOD platforms.

Catherine Balsam-Schwaber, Mattel’s chief content officer, said: “At Mattel Creations we have a clear understanding of where our audience are most likely to engage with our content and by creating content specifically for YouTube and YouTube Kids, we are recognizing that series content is not just for linear or SVOD. YouTube Kids is a leader in reaching children aged 6 to 11, so it’s the right platform for the Monster High content and fans. We are delighted to be furthering our partnership with YouTube Kids and welcome more families into the world of Monster High.”

“We’re thrilled that YouTube and YouTube Kids will be the exclusive home of Mattel’s engaging new series, Monster High: The Adventures of the Ghoul Squad,” added Malik Ducard, the global head of family and learning at YouTube. “Mattel continues to bring enriching and entertaining content to the platform and we’re looking forward to this latest series.”