Mattel Alum Geoff Walker Appointed CEO of KidKraft

Former Mattel executive Geoff Walker has been named president and CEO of KidKraft and will serve as a member of the company’s board of directors.

A veteran toy-industry leader with more than 20 years of experience, Walker was most recently executive VP and chief strategic technology officer for Mattel. Previously, he was the executive VP and general manager for the North American commercial division, executive VP of the Fisher-Price global brands team, and general manager and senior VP of Europe, Eastern Europe and Russia, among other roles.

“KidKraft has a long history of high quality products that capture the hearts and minds of kids,” said Walker. “I am excited to continue to drive great product innovation across the KidKraft brand.”

“We are thrilled to have such a talented and experienced global leader take the helm of KidKraft,” stated Daniel Penn, managing director of KidKraft parent MidOcean Partners. “He is a proven team builder with diverse global experience that has ranged from Hot Wheels to Fisher-Price and Mattel’s total business in Europe. His deep expertise in sales, marketing, product development and sourcing will enable KidKraft to grow its core business and beyond.”