Chinese Character Luo Bao Bei Set for Animated Series

BEIJING/CARDIFF: Magic Mall Beijing and Cloth Cat Animation are partnering on a new animated preschool show based on the popular Chinese character Luo Bao Bei.

Luo Bao Bei was created by Magic Mall in 2008. Award-winning writer Dave Ingham (Boj, Clangers) has come on board the 52×11-minute production, which will follow the adventures of a little girl who serves as a city spokesperson in Beijing. The series will combine Chinese heritage with British humor. It is due to debut in China in spring 2017, with international premieres to follow.

Grace Tian, Magic Mall’s general manager and co-creator of Luo Bao Bei, said: “I look forward to working with Cloth Cat Animation, a young studio bursting with brilliant talent and enthusiasm. When I went to visit them for the first time at the beginning of this year, I was greatly impressed with the various projects I saw. It was of paramount importance to find a creative and production partner who would work with us tirelessly to get everything right from day one in order to have Luo Bao Bei work in China and overseas. I can’t wait to see our beloved character’s brand-new show in early 2017.”

Jon Rennie, the managing director of Cloth Cat Animation, noted: “It’s going to be a wonderful collaboration to bring our expertise to this Chinese creation. We’re excited about the opportunity to work on something that’s truly multi-cultural, and hoping this series will travel, not only in the country where she’s from, but to the U.K. and beyond.”

Ingham stated: “I’m so excited to be a part of this creative team and am sure Luo Bao Bei will become a show loved by kids the world over.”

Alex Chien, executive producer, added: “We are confident that this cooperation will yield the kind of meaningful cultural exchange and quality content that has been missing for this key audience for so long.”