L&M Deal for Karters

DeAPlaneta Entertainment has reached an agreement with toy company TOMY International to launch a line inspired by Karters.

The animated series is co-produced by DeAPlaneta Entertainment and Mediawan Kids & Family. The collaboration will create a complete collection of toys, including figures, vehicles, a playset and more.

Gianluca Ferrara, head of DeAPlaneta Italy and international head of toys, said: “We are thrilled to join forces with TOMY and Mediawan Kids & Family to launch a robust cross-category line of toys for Karters. We believe that TOMY will bring innovation, delivering unique and engaging toys, that embody and enhance the core values of the brand. Our shared passion for creativity and quality is what makes this collaboration so inspiring, and we can’t wait to see the smiles on children’s faces. This collaboration marks a significant step forward in our mission to drive growth and create lasting impact in our industry.”

“I would call this love at first sight,” laughs Morgan Weyl, managing director of licensing and global development for TOMY International. “We were instantly captivated by the uniqueness of the IP, the wonderful and colorful world our heroes live in, its toyetic nature and the strong values of empowerment, friendship and equity, echoing TOMY’s everyday core values. We often talk about ‘TOMY Magic,’ and we cannot wait for kids to get their hands on Karters’ toys and experience that same magic, embedded at the heart of this IP.”

Erick Rouillé, senior VP of global distribution and consumer products of Mediawan Kids & Family, said, “We are excited to see the world of Karters come to life through this first toy line. We strongly believe in this series and its vibrant, high-potential universe, which we are convinced will captivate and amaze children all around the world. Our ambition has always been to create stories that inspire and entertain, and this collaboration allows us to extend that magic far beyond the screen.”