Like Nastya YouTube Content Lands on Indonesia’s SCTV

Indonesian free-to-air channel SCTV has inked a deal with YouTuber Like Nastya to air seven hours of her content as part of its new children’s programming block, Lollipop.

Like Nastya has 350 million subscribers across various platforms, with over 100 million on YouTube alone. The content covers a range of topics, including friendship, family, school, creativity and imagination.

Like Nastya has 21 channels localized in multiple languages and is available on various OTT and VOD platforms around the world.

Yuri Radzinsky, Nastya’s father, said, “We were excited when SCTV approached us with their proposal, as Indonesia is one of the territories where we historically always had high viewership rate. Our content hasn’t been distributed on TV before, so this is a new experience and a new opportunity for us to reach even broader audiences and develop our brand in a new market.”

Banardi Rachmad, deputy director of programming at SCTV, added, “We hope Like Nastya positively sharpens our program among others and surely can be entertaining [and] inspiring as well to our audience, kids and family in Indonesia.”