Licensees Board Wissper L&M Program in Iberia


Planeta Junior has secured Iberian licensing partners for the preschool series Wissper following its launch in Spain and Portugal this year.

In both Spain and Portugal, Dolci Preziosi signed on for branded chocolate eggs and confectionery; Chocolates La Casa will make Easter eggs; and Cife Spain is on board for arts and crafts. In addition, K Stationery will handle back-to-school items in Portugal. Simba Dickie Group is the master toy licensee in EMEA and will introduce products in Spain and Portugal.

Planeta Junior is negotiating other deals across additional product categories. Wissper premiered on Clan TV in Spain on May 8, while in Portugal the series has aired on RTP since February and will launch on Canal Panda this month. The CGI-animated preschool show has also launched on MiniMini+ and TVP abc in Poland, where Simba will roll out a product line in time for the holiday season. Media Service Zawada will launch picture books and activity notebooks.