Kidoodle.TV Expands Partnership with Playwire

Kidoodle.TV has expanded its partnership with Playwire, a technology company that specializes in revenue amplification for publishers and content creators.

The exclusive partnership in the U.S. covers family-safe CTV inventory, furthering Playwire’s existing presence in the kids’ content space. With Playwire’s suite of kids-safe technologies, Kids Club, publishers and brands can safely monetize their mobile apps, streaming platforms, websites and more to children across the U.S. and around the globe.

The safe-streaming Kidoodle.TV service employs humans to review every piece of content that exists on the platform. It has over 21,000 episodes of shows and continues to add new content to the platform daily, including originals. Advertisers looking to reach parents and their children can tap into Kidoodle.TV and Kids Club audiences.

Michael Goodman, Kidoodle.TV senior VP of revenue, said: “We’re strongly committed to safe viewing habits for kids and partnering with Playwire allows us to monetize our family-friendly audience without inappropriate or unsuitable ads compromising the family viewing experience. We’re excited to see where this expanded partnership in the U.S. takes us in the future.”

Jayson Dubin, CEO and founder of Playwire, added: “Both of our companies have an unwavering commitment to safe streaming for all children. We are proud that content creators, publishers, brands and advertisers trust our Kids Club solution because with our kidSAFE COPPA certification, they have the peace of mind that ad monetization won’t harm their brand.”