Jam City & Care Bears Pact for Unity Bear

Jam City, a Los Angeles-based mobile entertainment company, has partnered with Cloudco Entertainment’s Care Bears brand to debut Unity Bear.

The brand-new bear, whose motto is “together, we are stronger,” will make its first-ever appearance in Panda Pop, a Jam City mobile game that has more than 140 million downloads to date. Created specifically for Jam City, Unity Bear will be released in-game on September 3.

The Care Bears made their debut yesterday on Panda Pop, where they will appear for the next two months. Players are invited to “Unlock the Magic” of Care Bears by blasting, matching and popping bubbles to level up and earn Unity Boxes full of surprises. Starting on September 3, and leading up to #ShareYourCareDay on September 9, Unity Bear will encourage players to participate in acts of kindness on screen and in their real-life communities.

Vanessa Rouhani, Jam City’s senior VP of publishing and product marketing, said: “The timeliness of this partnership and this message feels so right. Now more than ever is when we should embrace the revered Care Bears brand that has instilled a sense of compassion and kindness in so many of us for nearly 40 years—a message that has been passed down from generation to generation. Jam City works to embody much of what Care Bears represent. We want to encourage kindness and to enrich the lives of our community while embracing our differences and uniting for good. We are humbled and thrilled to be a part of the relaunch of such a cherished brand.”

Robert Prinzo, head of global licensing at Cloudco Entertainment, added: “The Cloudco team is excited to introduce Care Bears’ fans to its first-ever mobile game app in partnership with Jam City. We have seen increased digital engagement amongst our fans, as they turn to digital expression to share how they are ‘sharing and caring’ during this time, and we are thrilled to be able to give them another platform to make magic happen. We hope that the release of Unity Bear and her motto ‘Together, we are stronger’ will encourage our fans worldwide to come together to celebrate each other’s individual characteristics and unique personalities.”