IMPS Expands Deal with Planeta Junior for The Smurfs

Planeta Junior has signed an agreement with IMPS, the global license holder of The Smurfs, to coordinate the brand’s licensing program in Spain, Portugal and Central and Eastern Europe (CEE).

IMPS has decided to renew the deal with Planeta Junior for Iberia while adding CEE to the list of territories represented by the company. Per the new pact, Planeta Junior will manage the licensing program in all categories, except publishing, in all aspects of The Smurfs IP, including the classic brand, the animated feature films and series.

The new The Smurfs CGI series will hit TV screens in 2022.

Véronique Culliford, president and founder of IMPS/Lafig and daughter of Peyo, said: “We are happy to extend our collaboration with such a strong and passionate partner as Planeta Junior. They have been very successful in increasing the value of The Smurfs in the Iberian market with a broad range of great products that embody the joyful spirit of The Smurfs. With the new TV series coming, we want to collaborate with the best partners and Planeta Junior is definitely one of those.”

Ignacio Segura, managing director of Planeta Junior, said: “The Smurfs are some of the most iconic and best-loved characters ever created. We are proud to renew this property’s management in Spain and Portugal and to add CEE countries to the agreement. Adults and children will love the amazing products we are developing, which will take The Smurfs into unexplored territories.”