TVKIDS
Hidden Pigeon Company has extended its partnership with Union Square & Co. with a new ten-year deal to develop a wide range of licensed books featuring Mo Willems’ characters.
This includes color and activity books, storybooks, readers, board books, workbooks, novelty formats and more, all featuring characters such as The Pigeon, Elephant & Piggie and Knuffle Bunny.
The expanded partnership will also see the release of a range of gift and stationery products from Knock Knock Kids, which offers child-friendly formats from Knock Knock. Among the upcoming offerings are The Pigeon- and Elephant & Piggie-themed versions of Fill-in-the-Love journals in addition to notebooks, activity pads, paper placements and other gift items.
The new licensing program will include up to 15 to 20 new titles a year. The first book produced under the agreement, Don’t Let The Pigeon Color This Book!, launched in October 2024. Additional titles are set to launch in fall 2025, including the early-learning concept board book The Pigeon WON’T Count to 10!
The new titles will be available wherever books are sold, online and at retail nationwide in the U.S., Canada, the U.K., Australia and New Zealand. The gift and stationery products will be available in the U.S. and Canada.
“Union Square Kids is dedicated to engaging and entertaining young readers, which is also at the heart of what we do at Hidden Pigeon Company,” said Karen K. Miller, president and CEO of Hidden Pigeon Company. “We are so excited to continue working closely with the talented team at Union Square to expand the reach and impact of Mo Willems’ characters while delivering many more opportunities for children to stretch their imaginations and express their creativity.”
“Mo Willems’ characters and books have captivated and inspired millions of children around the world,” added Emily Thomas Meehan, senior VP and publisher at Union Square & Co. “We are delighted to further our successful collaboration with Mo and Hidden Pigeon Company and introduce new ways for kids to experience his beloved characters through a broad range of best-selling formats.”
