Guru Studio Taps Licensing Agent for Pikwik Pack in Italy

Guru Studio has appointed Rai Com as the Italian licensing agent for its preschool series Pikwik Pack.

Rai Com will represent the series, which debuted on Rai Yoyo and RaiPlay this month, across all licensing and merchandising categories, including apparel, publishing, accessories and games, as well as broadcast television, digital media and other media.

“With strong placement on Rai Yoyo and Rai Com handling L&M, we have the perfect synergy to set up Pikwik Pack for success in Italy,” said Jonathan Abraham, VP of sales and business development at Guru Studio.

Alessandro Ravani, sales director at Rai Com, added, “Rai Com is very proud to represent Pikwik Pack in Italy. Our team is working to give the property the best exposure in the Italian market!”