Guru Secures Plush Partner for True and the Rainbow Kingdom

Guru Studio has appointed Aurora World to develop a line of plush toys based on the hit preschool series True and the Rainbow Kingdom.

Under the agreement, Aurora World will start selling True and the Rainbow Kingdom-themed merchandise to retailers in the U.S. and Canada in 2019. The first products will feature a collection of Magical Wishes and a variety of characters from the animated show.

“We’re thrilled to be working with the creative team at Aurora World,” remarked Frank Falcone, the president and executive creative director at Guru Studio. “Their product execution is top-of-class and we can’t wait to get their adorably squishy plushies into the hands of our young fans.”

“The demand for True products around the world is incredible,” noted Jonathan Abraham, the senior director of sales at Guru Studio. “Aurora World is a global market leader in plush and we’re excited to be adding their expertise in soft toys to our growing consumer products program.”

“We are excited to bring the fantastic characters of True and the Rainbow Kingdom to life through plush toys,” added Jay Noh, the director of business development at Aurora World. “We have the utmost respect for Guru Studio’s dedication to their craft, and expect that True‘s Magical Wishes will be a hit in the market with its obvious cuteness, but also for its collectability.”