TVKIDS
SLR Productions’ Guess How Much I Love You—The Adventures of Little Nutbrown Hare is getting an exclusive sleepwear range in Australia at Target.
The Target deal, which was brokered by Mitch Dowd’s Brand Lab on behalf of SLR Productions, sees exclusive matching family and sibling pajamas arrive at the retailer in time for Easter. It coincides with an Easter special from the animated series heading back to the big screen at EVENT, Greater Union and Birch, Carroll & Coyle cinemas across Australia.
On March 20 and March 27, Guess How Much I Love You—An Enchanting Easter returns to the big screen in Australia as part of EVENT’s Little Kids screening sessions across 33 EVENT locations, as well as 11 Birch, Carroll & Coyle cinemas and two Greater Union venues. The three-episode special—comprising An Enchanting Easter, Fly the Nest and Treasure Hunt—will also screen as general programming on Easter, April 19, at the cinema locations.
The Guess How Much I Love You brand by Australia’s SLR Productions has seen two television seasons comprising 78 episodes as well as two holiday special films and broadcasts in over 160 countries. The animated series is based on the classic book of the same name written by Sam McBratney, illustrated by Anita Jeram and published by Walker Books.
SLR Productions’ CEO and executive producer, Suzanne Ryan, said, “We’re so delighted to see Guess How Much I Love You—The Adventures of Little Nutbrown Hare come to retail life ahead of Easter in such a beautiful way through this exclusive sleepwear range at Target in Australia. The timeless charm and heartfelt storytelling of Little Nutbrown Hare continues to connect with families across generations, whether on screen or through cozy moments at home. We’re thrilled to be able to offer families the opportunity to celebrate Easter together in a new way, both in matching pajamas and through the return of our beloved Easter special to cinemas nationwide.”
