Geronimo Stilton Launches on Tencent Video

Season one of the animated series Geronimo Stilton has premiered on Tencent Video in China this month.

The first season debuted this week on the platform, as well as on the Tencent Video app. This deal is the first to result from Atlantyca Entertainment’s partnership with China’s Pump Push Creative, which represents the broadcast distribution and L&M rights for the animated show in the country.

Alessandra Dematteis, Atlantyca Entertainment’s distribution manager, noted, “The Tencent deal, which was brokered by our Chinese distribution partner Pump Push Creative, transpired rapidly, truly demonstrating the popularity of the character and his stories. The fans have spoken through their love of the books and they are certainly ready for more. Tencent is the leader and the ideal broadcast partner for us to ensure we are reaching this growing fan base. We are thrilled to bring Geronimo Stilton’s adventures from the pages to the screen through animation, which is certain to excite all of the many young fans throughout China.”

“With China on the map, we are thrilled to share that Pump Push has landed a deal with Tencent Company, the most important social platform in China, for the streaming rights of Geronimo Stilton,” said Yujie Yang, the CEO of Pump Push. “These 1.4 billion daily active users will play significant roles in cultivating the branding of Geronimo Stilton animation and growth of Pump Push. Break a leg!”