Genius Brands Bolsters SpacePOP L&M in North America

BEVERLY HILLS: Genius Brands International has tied up with Spirit Halloween to launch a direct-to-retail licensing program for the music-themed tween property SpacePOP in North America.

Spirit Halloween will design and manufacture the first line of character costumes and accessories based on SpacePOP, which has amassed more than 12 million channel views on YouTube. Merchandise will begin rolling out online and at approximately 1,200 retail locations around the U.S. and Canada this August.

“SpacePOP is an ideal fit for character costumes and accessories, and Spirit Halloween will give the brand a tremendous boost of exposure at the retail level,” commented Stone Newman, the president of worldwide content sales, global consumer products and marketing at Genius Brands International. “We’re very much looking forward to working with Spirit Halloween on creating a variety of accessories and costumes for SpacePOP fans in 2017 and beyond.”

“Spirit Halloween looks to create programs that capitalize on market trends and satisfy the demands of our wide-ranging guests,” added Eric Morse, the divisional VP of licensing, marketing and product development for Spirit Halloween. “SpacePOP, with its mix of music, fashion and fun, makes it a brand we’re excited to be in partnership with and eager to develop costume and accessories around.”