Fred Rogers Productions Bolsters Licensing Team

Katie Huber has joined Fred Rogers Productions as senior director of licensing, a newly created role.

Huber is charged with developing and executing comprehensive brand licensing strategies. Prior to joining Fred Rogers Productions, Huber was director of retail and ancillary revenue at Palace Entertainment, a multiplatform entertainment company that operates water and theme parks across the U.S. Previously, she held various roles at The Walt Disney Company, most recently as senior manager of global merchandising for Disney Parks & Stores.

“With her extensive experience in helping to build robust brands and standout consumer products programs in the children’s entertainment space, Katie will be a great asset to our licensing team and the company overall,” said Matt Shiels, VP of business and legal affairs. “We are delighted to have her on board as she helps to extend the footprint of our properties, now and well into the future.”

“I have fond memories of Mister Rogers’ Neighborhood from my childhood and am delighted and honored to now be a part of Fred Rogers Productions,” said Huber. “I am thrilled to help extend Fred’s legacy to new generations of children and their families.”