Expansion Plans for YugiBao IP

Digitoonz Media & Entertainment Spain and Morgana Studios have entered into a partnership to co-develop and co-own the YugiBao brand.

Digitoonz and Morgana Studios will work together to build a multiplatform narrative universe, tentatively titled YugiBao, and to develop a roadmap and commercial strategies for the brand. This includes new content production, global distribution and cross-platform experiences.

The provisional timeline initially aims to develop different gaming experiences targeting a pre-teen audience. A later stage includes the launch of an animated series targeting younger audiences, with an expanded narrative and character development designed to connect with kids and families. Both phases will be supported by a publishing plan and consumer products program, which includes collectible toys, trading cards and several categories of licensed products.

YugiBao began as an exclusive NFT collection of 1,600 handcrafted 3D characters designed by Morgana Studios. Set in a future where YugiBaos have evolved into sentient beings, they protect their soft, steamy bodies with “MechBaos”—personal robotic armor that shields them from environmental challenges. Each YugiBao has a distinct personality and individual story.

“We’re thrilled to join forces with Morgana Studios and co-own the YugiBao brand,” said Maria Bonaria Fois, president of Digitoonz Spain. “This collaboration not only allows us to combine our creative strengths but also aligns with our mission to create content that resonates globally across multiple platforms and generations. We believe in the power of the YugiBao brand: it has all the right ingredients—appealing high-quality visual storytelling, a 360-degree brand strategy and an established community. Now it’s time to expand its universe and together we envision an exciting future for YugiBao.”

Vikas Kumar, founder and CEO of Digitoonz, added, “It is an honor to announce our first partnership with a Spanish studio since the launch of our office in Madrid, and I couldn’t be more thrilled that it’s with Morgana Studios: their vision and creativity align perfectly with ours. YugiBao embodies everything we look for in an IP: compelling storytelling, the playability of its characters, strong potential for licensing and merchandising development, and the ability to connect with audiences worldwide.”

Miguel Cabañas, CEO of Morgana Studios, stated, “Finding a partner like Digitoonz, who not only shares our creative vision but also sees the powerful potential of YugiBao, has been invaluable. Together, we’re not just creating a brand; we’re building a vibrant universe that will captivate and connect with young audiences everywhere. With this partnership, YugiBao has everything it needs to break through and become a global phenomenon.”