eOne Strengthens Peppa Pig’s Presence in Japan

Entertainment One (eOne) is continuing to build momentum for Peppa Pig in Japan, with 26 new episodes of the animated kids’ series now airing weekly on TV Tokyo.

Peppa Pig, which first debuted on the Japanese broadcaster in October 2017, is also available in the region on Disney in Japan, Hulu in Japan and Netflix. eOne is further expanding the brand’s reach in Japan with consumer products from master licensee Sega Toys, among others. The property’s L&M program in the region now boasts 33 partners.

“We’re continuing to grow the footprint of Peppa Pig in Asia, where the property has seen incredible success in the past 12 months,” said Olivier Dumont, the president of eOne Family & Brands. “The increased broadcast exposure will help fuel demand for consumer products, as we continue to expand the licensing program and develop experiential retail activations that will give fans in Japan more opportunities to interact with their favorite character.”