Disney Debuts #DreamBigPrincess Photography Campaign

Disney has unveiled a global photography campaign in support of its Dream Big, Princess initiative, which celebrates inspiring stories from around the world to encourage kids to pursue their dreams.

Through its collaboration with Girl Up, the campaign aims to make a tangible difference for girls who face challenges in achieving their dreams. Nineteen female photographers from 15 countries have created a series of images showcasing women and girls in the real world as part of Disney’s Dream Big, Princess initiative, which launched in 2016 and taps into the power of Disney Princess stories to inspire kids. Photographs will be shared on social media to help raise funds for Girl Up, the United Nations Foundation’s program supporting the empowerment of adolescent girls.

From August 15 to October 11, Disney Worldwide Services will donate $1 for any public post of a photo using #DreamBigPrincess, or for any “Likes” of those posts on Facebook, Instagram or Twitter, for a minimum donation of $500,000 and a maximum of $1 million. The Dream Big, Princess content series, which runs across Disney TV and digital networks globally, brings together a host of inspiring moments from beloved Disney movies with the stories of real-life young role models who have dreamed big and achieved their goals.

“The idea that stories, whether real life or fictional like those of Belle or Rapunzel, can inspire kids to follow their dreams is at the heart of the #DreamBigPrincess campaign,” said Jimmy Pitaro, the chairman of Disney Consumer Products and Interactive Media. “We asked some of the most accomplished female photographers to help tell the stories of inspiring women and girls from around the world—and the results are incredible.”

“Girl Up envisions a world where every girl can reach her full potential and be an advocate within her community for positive change and empowerment,” said Melissa Kilby, the director of Girl Up. “The #DreamBigPrincess campaign is perfectly aligned with our goals, and we’re excited to partner with Disney and this incredible group of women to spotlight what it means to dream big around the world.”

Annie Griffiths, one of National Geographic’s first female staff photographers, profiled eight teenage girl leaders at Girl Up’s Leadership Summit in Washington, D.C., to showcase their stories as part of the campaign. Griffiths commented: “Every picture tells a story, and I’m delighted to be part of an initiative that tells so many stories that are interesting and diverse. I hope that people around the world will be motivated to share their own inspiring #DreamBigPrincess images in support of Girl Up.”