Digitoonz Opens Office in California, Brings on Alexandra Rosenberg

Digitoonz has opened a new office in Glendale, California, and hired Netflix and Disney alum Alexandra Rosenberg to lead the location as VP of production.

In her new role, Rosenberg is responsible for building a slate of animated and live-action projects for kids and families while handling international co-production partnerships and working closely with North American partners.

Rosenberg began her career assisting the VP of creative at Disney Television Animation LA before moving into production at Walt Disney Animation Studio, where she worked on feature films such as Zootopia, Moana, Ralph Breaks the Internet and Raya & the Last Dragon. After working at Illumination Entertainment on projects like Mario, Minions 2 and Migration, she spent two years as a production manager at Netflix Feature Animation.

Earlier this week, Rosenberg joined Digitoonz under CEO Vikas Kumar’s plan to expand Digitoonz’s roots in North America. She reports directly to Kumar.

Kumar said Rosenberg’s hiring was the latest step in the company’s ongoing growth strategy to develop more of its own projects, adding, “Most importantly, the hire reflects our studio’s objective to grow original content.”