DHX Inks Pair of SVOD Deals in China

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HALIFAX: DHX Media has signed non-exclusive content distribution agreements with Chinese SVOD operators iQiyi and LeTV.

iQiyi, China's leading online entertainment platform, picked up the AVOD and SVOD rights for more than 400 half-hours of content, including classic Teletubbies, Paddington and Caillou. Online video company LeTV took the OTT TV (smart TV and set-top box) and web broadcast rights for 313 half-hours of classic Teletubbies in English and Mandarin. Teletubbies was the first Western preschool program to air in China.

Josh Scherba, the senior VP of distribution at DHX Media, said: "China is increasingly becoming one of our key territories for distribution growth and these deals further boost the presence of our brands, particularly Teletubbies, which has an existing fan base in China. Leveraging our large selection of Mandarin-dubbed shows, we are ideally positioned to provide kids and family content to operators in this rapidly growing market."