DeAPlaneta Hires for Germany & CEE

DeAPlaneta Entertainment has named Lars Wagner as DeAPlaneta Kids & Family’s director of two key European territories: GSA (Germany, Switzerland and Austria) and CEE (Central and Eastern Europe).

Wagner will oversee the activities carried out in these territories in relation to the co-production and distribution of IP for children and family audiences, as well as the management and exploitation of these IPs through licensing agreements and across digital.

Previously, Wagner served as general manager of Disney Channels in the GSA territory, CMO of Playmobil worldwide and VP of digital content strategy and production at WarnerMedia.

Ignacio Segura de Lassaletta, CEO of DeAPlaneta Entertainment, commented: “Lars Wagner is one of the most experienced professionals in the children’s and family entertainment sector in the European market, especially in the German market. His track record and recognized prestige will be of invaluable help in consolidating DeAPlaneta Kids & Family’s position on the international stage.”

Wagner stated: “I am excited to help DeAPlaneta Kids & Family achieve its ambitious goals. I look forward to working with the team to develop new IPs, strengthen the company’s position in key European markets, and help drive growth across the division.”