Crazy Aaron Enterprises Lands Strawberry Shortcake Partnership

Crazy Aaron Enterprises has partnered with WildBrain’s Strawberry Shortcake to develop and roll out various scented compounds, putties and slimes based on the property through 2025.

The deal will see Crazy Aaron’s launch a new Strawberry Shortcake SCENTsory Thinking Putty later this year at various retailers throughout the U.S. Future products from the collaboration will be based on Strawberry Shortcake’s Berry Besties.

Aaron Muderick, founder of Crazy Aaron’s, said, “I’m so excited for the opportunity to combine Strawberry Shortcake, an evergreen brand, with Crazy Aaron’s Thinking Putty. Strawberry Shortcake’s colors and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults. I already can’t put mine down!”

Jeannette Hudson, director of licensing for WildBrain’s global licensing agency WildBrain CPLG, added, “As we continue to celebrate WildBrain’s beloved Strawberry Shortcake’s 45th anniversary year, we can’t wait for Crazy Aaron’s innovative product with a ‘berry’ exciting twist to hit retail shelves. Strawberry’s iconic scent will bring back a strong sense of nostalgia for fans of all ages.”