Elena of Avalor Creator Inks Overall Development Deal at Disney

Craig Gerber (Sofia the First, Elena of Avalor), an Emmy-winning writer/producer, has expanded into an overall development deal for children’s programming at Disney Channels Worldwide.

Gerber will expand his work at the Mouse House to create and produce animated and live-action series and movies for both Disney Channel and Disney Junior platforms around the globe. He previously served as an executive producer on the hit Disney Junior show Sofia the First (2012) before creating and exec producing the spin-off Elena of Avalor (2016).

Earlier in his career, Gerber wrote for the Disney Fairies film franchise and screenplays for Rogue Pictures, Radar Pictures and Intrepid Films.

Nancy Kanter, the executive VP of content and creative strategy at Disney Channels Worldwide, and general manager of Disney Junior Worldwide, said: “As a storyteller, Craig has the magic touch when it comes to creating unique, heartfelt characters for our audience. His instincts for comedy, adventure and emotionally resonant stories are what’s fueled his success and helped define ours at Disney Junior and Disney Channel. I couldn’t be more excited to know that we will have Craig working alongside us in making sure we continue to tell the kinds of stories that will matter to kids and families in the way Disney’s content always has.”