CPLG to Rep Peanuts in U.K., France, Middle East


DHX Media’s CPLG has been appointed by Peanuts Worldwide as the consumer products licensing agent for Peanuts in the U.K., France and the Middle East.

CPLG begins representing the iconic brand in the Middle East effective immediately and in the U.K. and France effective January 1, 2018. CPLG will oversee the Peanuts brand’s licensing presence in these territories across a range of consumer products, including apparel, toys, food and beverage, and publishing.

CPLG’s goal is to expand the brand’s retail channels and drive growth in existing and new product categories. The company currently represents Peanuts in Spain and Portugal. Both CPLG and Peanuts Worldwide are subsidiaries of DHX Media.

“The integration of Peanuts into our business is progressing well, with the U.K., France and the Middle East marking the initial territories being transferred to CPLG from third-party licensing agencies as we begin to exploit targeted corporate synergies from this acquisition,” said Dana Landry, the CEO of DHX Media. “We are excited about the significant opportunity to grow the Peanuts brand in these markets, where current revenue is well below the level we believe we can achieve with such a powerhouse property.”

Peter Byrne, the CEO of CPLG, stated, “Peanuts is a unique property and we are thrilled to be taking over the licensing in France and the U.K. We are working closely with Peanuts Worldwide and Charles M. Schulz Creative Associates to strategically expand the presence of Peanuts in these markets, as well as continuing to develop Iberia and the Middle East.”

Roz Nowicki, the executive VP of Peanuts Worldwide, added, “It makes great strategic sense to join forces with our sister company, CPLG. France and the U.K. are key markets for the brand, and we know that CPLG will help us to extend the love of Snoopy, Charlie Brown and the rest of the Peanuts gang with the next generation of fans.”