Cloudco Enters Pact for Care Bears YouTube Channel


Cloudco Entertainment has signed a long-term deal with Moonbug for content creation, distribution and management of the Care Bears YouTube channel starting immediately.

Through the partnership, the companies will produce a YouTube-first show featuring the Care Bears characters and original pop music. The 26-episode 2D animated series, Unlock the Music, complements the Care Bears: Unlock the Magic TV series in style and tone and incorporates elements that make it appropriate for the specific digital platforms.

Moonbug co-owns the YouTube show and is responsible for global distribution, along with distribution of the Care Bears back catalog, on YouTube that features content from the brand’s nearly 40-year history.

Care Bears: Unlock the Magic is now airing on Boomerang and Cartoon Network in the U.S., Tiny Pop in the U.K., Nickelodeon/Noggin in Latin America, Tiji in France, and many other broadcasters worldwide.

Dan’l Hewitt, head of global business at Moonbug, said: “As existing fans of the Care Bears, it was easy to see the potential of partnering with Cloudco to introduce Moonbug’s existing large fan base to such a fun and meaningful kid’s brand. With our extensive platform and audience insights, and a lot of new and fun music videos that we think are creatively appealing to all audiences—we’re confident that The Care Bears will be climbing to the top of the charts.”

Sean Gorman, Cloudco Entertainment’s president, said: “We’re excited to partner with the likes of Moonbug and equally proud of the all-new music and music videos featured in Care Bears: Unlock the Music. The Care Bears is a brand inherently built around diversity, inclusiveness, fun and pop culture and I can’t think of a better moment in time for such things—and these bears—to be front and center for a new generation of kids.”