Cloudco Inks Care Bears Deal for Germany, Austria, Switzerland

Cloudco Entertainment has signed an agency deal with Bavaria Media and its licensing division, Bavaria Sonor Licensing, to manage the Care Bears brand across Germany, Austria and Switzerland.

Bavaria Sonor Licensing will manage all Care Bears consumer products and licensing initiatives, including brand collaborations, across these German-speaking territories. It will support the classic Care Bears style, which debuted in 1982, as well as the new look, featured in the 2D animated series Care Bears: Unlock the Magic, introduced in 2019.

Roubina Tchoboian, VP of international licensing at Cloudco Entertainment, said: “Bavaria Sonor Licensing is one of the leaders in the German-speaking licensing market, and together, we are confident that we will be able to expand the brand’s presence and bring messages of positivity to Germany, Austria and Switzerland.”

Ivica Maracic, licensing and sales director at Bavaria Sonor Licensing, said: “Care Bears is a cult brand that fits perfectly into Bavaria Media’s licensing portfolio and we are thrilled to be representing the brand. GAS is a market with significant growth opportunity for Care Bears and we look forward to working closely with the team at Cloudco.”