ChizComm Rebrands as Beacon Media Group


Beacon Media Group is the newly branded name of ChizComm and ChizComm Beacon Media.

Beacon Media Group will umbrella the media and communications arms of the company, which include Beacon Media in New York and Beacon Communications in Toronto. The rebrand is a step in the company’s growth as an integrated, omnichannel marketing and media agency in the lifestyle, entertainment, toy and gaming spaces.

Donna MacNeil in Toronto and Kathleen Campisano in New York will lead the company through the rebrand. MacNeil will serve as president of Beacon Communications and Campisano as CMO and general manager of Beacon Media.

Genius Brands International is the parent company of Beacon Media Group.

MacNeil said: “New name, new energy, new game as we ramp up into a busy and exciting year ahead. Our history of building great brands with clients is something that we’re celebrating and honoring as we grow. We are proud of our success in kids’ and family brands and entertainment, and as Beacon, we look forward to growing on that mandate and more.”

Campisano added: “Beacon just makes sense given our commitment to spotlighting brands through dynamic and innovative marketing and media strategies that transcend today’s ever-changing market. We know brands, we know audiences, we know media and we proudly bring those insights, expertise and creativity to our clients every day. We look forward to what the future holds!”