Chinese Nickelodeon Attraction to Open Doors by 2020

NEW YORK: A new Nickelodeon-branded attraction is set to go up in China by 2020, at an estimated cost of $1.85 billion.

The project, which will be built in Sanshui New Town, will be Nick’s first branded attraction in the country. Viacom International Media Networks struck the deal for the venture with the Sanshui New Town Management Committee and Elite Global. The park will be part of a Foshan Cultural and Ecological Coastal Project developed to foster inter-industry integration of culture and six other sectors in the region.

Nick joins other major entertainment players opening attractions and theme parks in China, with Disney set to inaugurate a Shanghai theme park next year. Other Nick attractions around the world include specialized lands in the U.K., Germany, Australia and Spain.

“We are thrilled we will develop our first branded attraction in China, which will open up further opportunities for our recreation business in Asia,” said Ron Johnson, the executive VP of Nickelodeon and Viacom Consumer Products (NVCP). “We look forward to working with Elite Global Group and Foshan to create a series of branded attractions that will appeal to kids and families across China, enabling them to connect with some of the most beloved Nickelodeon characters in the world, including SpongeBob SquarePants, Dora the Explorer and the Teenage Mutant Ninja Turtles.”