Chefclub Introduces Animated Kids’ Series

Digital cooking brand Chefclub is developing Chefclub Friends, an action-comedy series featuring the mascots from its kids’ network.

Chefclub Friends follows Maurice, Lola, Carlton, Colette, Elvis and the Kikitos as they discover the world through their eyes and their taste buds. In their quest for new ingredients, flavors and recipes, they team up with cooks from across the globe.

The series is inspired by the immersive experience of the Chefclub Kids channel, where recipes, zany kitchen characters and specially-made utensils for children aim to make cooking a new form of playtime.

Marie-Laure Marchand, senior VP of global consumer products and business development at Chefclub, said, “The Chefclub Kids channel was created to inspire children to cook, become independent and enjoy themselves with their family in the kitchen. Now, with Chefclub Friends, our young viewers can take their culinary adventures all over the world, following their favorite characters to discover new recipes and cultures. An animated series is a natural brand extension for us given the fantastic enthusiasm we see from little chefs every day, as they learn that cooking is one of the healthiest, most sociable and fun ways to play!”