Channel 5’s Milkshake! Brand Coming to Amazon Channels

Channel 5 is launching its preschool TV programming brand Milkshake! on Amazon Channels within Prime Video in the U.K.

The service will be called More Milkshake! and represents Channel 5’s first move into SVOD. For an additional monthly fee, Prime members in the U.K. will have unlimited, ad-free access to a range of Milkshake! preschool content, including episodes of Fireman Sam, Thomas & Friends and Bob the Builder.

“We’re really excited to be launching More Milkshake! on Amazon Channels, offering Prime members a new and seamless way for their families and friends to enjoy watching our preschool content,” commented James Tatam, the VP of commercial, operations and strategic services at Channel 5. “This latest venture underlines our digital strategy; to ensure our content is available wherever and whenever our audience want to watch.”

“We’re delighted to add More Milkshake! to Amazon Channels on Prime Video in the U.K.,” said Alex Green, the European managing director of channels and sport at Amazon Prime Video. “We want to offer our customers the widest selection of kids’ shows, and with the addition of More Milkshake!, they will be able to access all of their favorites in one place.”